ALBAR is a Market Research Institute that carries out quantitative and qualitative surveys all over Brazil, also conducting international projects in the country. It has been operating since 2004 in all sectors of today’s market – from pharmaceuticals, consumer goods and services to the industrial sector.

Personalized service, tailored to each client’s needs, makes it possible to quickly gather the information that is essential to planning, paving the way for the most efficient design of the best strategy, always marked by expertise, clarity and agility.

The methodologies employed are made to order, and the choice of alternatives varies based on each client’s profile – often being adjusted to the realities of the target audience – but they depend, principally, on the objective to be achieved with the survey.

ALBAR maintains important associations with institutions such as the Brazilian Market Research Society (SBPM), the Marketing Research Association (MRA), and the European Society for Market Research (ESOMAR). That is because it considers information to be one of its client’s most important assets, and ALBAR makes it a point to transmit the confidence that each one of them requires, to guarantee the confidentiality of the data gathered in the study, as well as the information obtained during the process, and to ensure that each step in the research complies with the procedural standards required by the International Code of Ethics.

Our team is made up of directors and project managers who have in-depth knowledge of market research, are fluent in both English and Spanish besides their native Portuguese, and also have extensive experience in adapting international studies to Brazilian realities, when necessary. ALBAR encourages all its clients to monitor their projects from the planning stage through preparation of the final report, step by step. In this way, ALBAR nurtures its partnering relationship with its clients, especially valuing transparency, which should form the foundation of the client/provider relationship.